Hispanic Market Solution
Your Gateway to the Fastest-Growing Consumer Market
Hispanic Market Solution (HMS), a practice within Crespo Communications, is led by Eduardo Crespo, a Hispanic marketing visionary leader. HMS specializes in connecting brands with the dynamic and thriving Latino community—the fastest-growing consumer segment in the United States.
Amplify Your Brand's Reach
Reaching the Hispanic market requires more than translating existing campaigns—it demands culturally tailored strategies that resonate with this unique audience. HMS helps your brand connect through:
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Digital Marketing: Develop targeted campaigns across social media, search engines, and email marketing platforms.
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Advertising: Craft culturally relevant TV, radio, and print ads that connect with Hispanic consumers.
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Public Relations: Build trust and credibility by creating compelling stories and fostering relationships with Hispanic media outlets.
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Grassroots Marketing: Engage directly with communities through local events, partnerships, and sponsorships.
Why Choose HMS?
With over two decades of expertise, cultural authenticity, and a results-driven approach, we empower businesses to Understand, Reach, and Service the U.S Hispanic market.
What sets us apart?
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Over 25 years of experience in U.S. Hispanic marketing, PR, and business development.
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Deep cultural insights and a bilingual/bicultural approach to communications.
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A proven track record with Fortune 500 companies, startups, nonprofits, and government agencies.
Services
Crafting Campaigns That Resonate and Deliver
We blend cultural intelligence with innovative strategies to help your business stand out. Our services include
Hispanic Marketing Plans
Customized strategies to engage your target audience.
PR | MR
Building trust and relationships with Latino consumers locally or nationally.
Marketing Campaigns
Omni-channel digital and offline campaigns that connect authentically.
Consulting
culturally grounded, data-informed strategies that drive impact
Eduardo Crespo
President & CEO
Eduardo is a pioneer and nationally recognized leader in U.S. Hispanic marketing. As an entrepreneur, public speaker, and advocate, Eduardo's life’s work is dedicated to bridging the cultural divide and empowering organizations to unlock the potential of the Latino market.
