Understand, Reach, and Service the Hispanic Market
Our Understand, Reach and Service methodology serves as a roadmap to guide our clients to Hispanic/multicultural marketing success. For comprehensive strategies, this methodology begins with an Immersion Process, proceeds to communications deployment strategies, and ends with Corporate Social Responsibility. Typically there is one critical step that is usually absent from many Hispanic marketing or ad agency’s plans – The Customer Experience.
We believe that by leveraging your marketing, advertising and customer service capabilities, these will serve as the pillars of success for your core business. We work seamlessly as an extension of our clients’ team in order to strengthen their own capacity.
Understand
Insights That Build the Foundation
Before connecting with the Hispanic community, you must first understand their needs, preferences, and values. We use advanced research techniques to provide actionable insights that guide every step of your marketing strategy. By building this foundation, we ensure your brand speaks to the Hispanic audience with authenticity and relevance.
Market Research: Analyze demographic data, trends, and growth opportunities.
Attitudinal Studies: Understand cultural values, preferences, and decision-making behaviors.
Buying Patterns: Identify how, where, and why Hispanic consumers shop.
Competitive Analysis: Assess how your competitors engage with this market and identify gaps.
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Reach
Amplify Your Brand Presence
Reaching the Hispanic market requires more than translating existing campaigns—it demands culturally tailored strategies that resonate with this unique audience. HMS helps your brand connect through.
Digital Marketing: Targeted campaigns across social media, search engines, and email marketing platforms.
Advertising: Craft culturally relevant TV, radio, and print ads that connect with Hispanic consumers.
Public Relations: Build trust and credibility by creating compelling stories and fostering relationships with Hispanic media outlets.
Grassroots Marketing: Engage directly with communities through local events, partnerships, and sponsorships.
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Service
Build Loyalty Through Exceptional Experiences
A strong customer experience is essential to building loyalty and advocacy within the Hispanic market. HMS works with brands to enhance their customer service and retention strategies in ways that are culturally relevant and meaningful.
Customer Service Training: Equip your teams with the skills and cultural understanding to serve Hispanic consumers effectively.
In-Language Support: Offer bilingual or multilingual customer service to meet the needs of your audience.
Culturally Tailored Experiences: Customize the customer journey to reflect the values and preferences of Hispanic consumers.
Corporate Social Responsibility (CSR): Build goodwill by supporting causes that matter to the Hispanic community.
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