Martha Eliot Health Center
Owned and operated by Boston Children's Hospital
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A survey led by Martha Eliot Health Center (MEHC) revealed some troubling facts. Their own patients and local residents were largely unaware of the health center's affiliation with world-renowned Boston Children's Hospital. Data also revealed low local awareness of the health center's range of services.
MEHC also faced internal communication challenges. A large percentage of surveyed staff expressed feeling disconnected from the hospital.
Jaime Crespo integrated MEHC into the hospital's communication mainframe. Serving as a liaison between the hospital and MEHC, he vastly increased coverage of health center happenings, and success stories.
He led targeted campaigns, consisting of print, TV and radio that promoted the benefits of receiving world-class care, locally, and an aggressive PR strategy.
MEHC no longer felt disconnected and brand visibility improved.
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Awareness of the hospital affiliation increased by 25%
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Employee perception of:
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Market Awareness + 11 %
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Communications +15 percent
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Strategies +12 %
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+150 % in media coverage
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Over 100 earned media hits
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Website traffic up three-fold
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MEHC was featured in hospital news more than 200 times
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