Three seconds. That's about as long as you get these days to grab a reader's attention. In today's clickable world, we are bombarded round-the-clock with clever ploys to get our attention. This is why good copywriting and story-telling have never been as vital. Yes, we are drawn in by great imagery and clever headlines for fleeting moments. But, what truly connects with us are stories that make a strong connection between a brand and its "people impact." They connect with us on a deeper level, by touching the different strands that make up a brand's DNA. 

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Good content evokes emotions. It lures us, engages us, and entices us to take action.

Writing has played a central role in Jaime's career. As a former daily news reporter , he believes every brand has a story to tell, and by understanding their business and customers in an intimate way, he can deliver the right content at the right time to get the right results. Here is a cross-section of some of his work.

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• Clearing the airways

• Taking a stand against violence

• Pushing the boundaries of health IT to improve care

• Latinos making a difference campaign

• IT @ Children's: Interconnectivity leads to better care

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• U.S. manufacturing is making a comeback, and so are good-paying jobs

• Patriots owner Robert Kraft calls with special gift for BFIT

• Proctor & Gamble prepares students as technicians, leaders

• Designing bright careers at National Grid

• Displaced ITT students get back on track

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• New England Patriots owner Robert Kraft calls with special gift for BFIT

• ValueOptions and American Well Partner to Deploy the First National Behavioral Telehealth Network

• Blue Cross and Blue Shield of North Carolina, Walgreens Take Care Health Systems and American Well Team Up to Provide Telehealth to Workforce

• MaineHealth Taps NutriSavings to Make Healthy Grocery Shopping Easier and More Affordable for their Employees

• Benjamin Franklin Institute of Technology Reaffirms Articulation Agreement with Quinsigamond Community College